India, Sept. 8 -- iPhone 18 Pro vs iPhone 18 Pro Max vs iPhone Ultra: Apple's September 9 event could mark one of the biggest changes to its iPhone strategy in years. Instead of focusing on the entire iPhone range at once, Apple is expected to put its most expensive models in the spotlight, with the iPhone 18 Pro, iPhone 18 Pro Max and a first-generation foldable iPhone reportedly leading the launch.

The foldable iPhone is widely expected to carry the iPhone Ultra name, although Apple has not confirmed that branding. Current leaks also point to a major difference between the three models - the iPhone 18 Pro and iPhone 18 Pro Max should continue Apple's traditional smartphone design, while the iPhone Ultra could open into a much larger di...