India, Aug. 23 -- Deepak Mhaskey inherits a BJP digital network transformed since Narendra Modi's 2014 campaign.

When Deepak Mhaskey takes charge of the BJP's social media machinery, he inherits a digital operation that bears little resemblance to the modest online presence the party had when Narendra Modi led it into the 2014 Lok Sabha election. After more than a decade under Amit Malviya, the party's official accounts now command tens of millions of followers across platforms, while its wider digital ecosystem extends to volunteers, WhatsApp networks, data, influencers, targeted campaigns and billions of video views. Mhaskey was appointed on 17 August, replacing Malviya after 11 years at the helm of the BJP's social media outreach. The...