US, Oct. 21 -- Imagine you are waiting at a bus stop, reading something on your phone, when a college student walks up. He's also waiting for the bus. You look up from your phone and notice that he's wearing a jersey that says, "Emirates. FLY BETTER."

You've never flown on Emirates, so you decide to strike up a conversation.

You: "Is Emirates a good airline?"

Student: "It sucks! I flew on it once and they lost my luggage. I'm never flying Emirates again!"

You: "So why are you advertising for them?"

Student: "I'm an Arsenal fan, bruh."

That's when you notice the Arsenal logo near his shoulder, as well as the "Visit Rwanda" message on his sleeve. You wonder if Emirates flies to Rwanda.

You don't follow British soccer closely, but de...