US, Oct. 12 -- A study by the India Brand Equity Foundation (IBEF) states that in FY2025, Indians placed quick-commerce orders worth nearly Rs.64,000 crore, more than double the Rs.30,000 crore recorded just a year earlier.

This remarkable growth reflects how deeply platforms such as Blinkit, Zepto, and Swiggy Instamart have become part of everyday life. Today, a forgotten ingredient for dinner, a late-night snack craving, or even a packet of medicine can reach a consumer's doorstep within minutes. What was once a planned shopping trip has now become a simple tap on a smartphone. (IBEF, 2025).

As consumers, we often celebrate this convenience. It saves time, reduces effort, and fits perfectly into increasingly busy lifestyles. However,...