US, May 20 -- India's cultural and tourist attractions are being promoted across Rome through popular 'Hop On Hop Off' buses, the Embassy of India in Rome said.

"'Incredible India' on the move in Rome, India's cultural and tourist attractions are being promoted across Rome through popular 'Hop On Hop Off' buses," the Embassy of India in Rome said on social media platform X late last week.

According to the Embassy, the campaign was flagged off by Deputy Chief of Mission Gaurav Gandhi. 'Hop On Hop Off' (HOHO) buses are red tourist buses that offer a panoramic tour of Rome with multilingual commentaries.

The campaign was launched by the Indian Embassy ahead of Prime Minister Narendra Modi's visit to Italy from May 19 to May 21. The PM is...