INDIA, Nov. 2 -- Reporting published on 1 November draws on McKinsey's June 2026 consumer survey to describe substantial use of AI tools for shopping among Indian respondents. The findings concern a survey sample and an earlier research period; they should not be presented as a real-time count of all Indian shoppers.
The development raises a question that retailers and technology companies must answer: can the customer distinguish useful advice from commercially influenced persuasion?
The Retail Times believes that shopping assistance should make decisions easier to understand. A confident recommendation is valuable only when its factual basis, price and material conditions are reliable.
Consumers should know when a recommendation is spo...