Mumbai, Aug. 15 -- V-Bazaar has built its Independence Day campaign entirely in-house this year. No external agency, no ad film. The Freedom Offer push is running through influencers, AI-generated reels, and standees outside stores.
Ten reels have gone out as part of the campaign, roughly 70% built using AI tools and the rest shot and edited by the in-house team. The brand chose this route mainly for cost efficiency, saving on production meant more of the campaign budget could go straight into the financial benefit customers get from the offer itself, rather than into a big shoot.
Instead of running content in multiple languages, the reels use a independence track provided on the platform itself, a practical call given how much of V-Bazaa...