Mumbai, June 18 -- Homegrown streetwear label The Forbidden Fruit (TFF) has strengthened its offline brand presence with the launch of its newest retail touchpoint at Broadway, Mumbai, marking the brand's fifth offline retail touchpoint in India and its fourth presence within the Broadway retail network.

The launch event, held on Saturday, 6th June, witnessed strong attendance from influencers, celebrities, and members of Mumbai's streetwear community. Several guests were already spotted wearing The Forbidden Fruit merchandise, reflecting the growing popularity of the brand among fashion-forward consumers.

The new Mumbai location joins the brand's already existing retail touch point at Broadway Hyderabad, Delhi and Pune along with its p...