INDIA, Oct. 31 -- The RAI-Innoviti SANKET report, published on 30 October, records stronger same-store spending growth in Tier 3 markets than in Tier 1 cities during July-September. Its analysis draws on transactions captured within its checkout network; it should not be read as a census of all Indian retail or household consumption.
The findings nevertheless challenge an assumption that sophisticated retail opportunity belongs primarily to metropolitan markets.
The commercial response must go beyond opening stores.
The Retail Times believes that customers in smaller cities deserve dependable product availability, clear warranties, accessible repairs and fair treatment after the purchase. Their expectations should receive the same attent...