Mumbai, April 25 -- Every beauty ritual begins with a choice, and over time, those choices shape not just how we look, but the world we live in. As Nykaa, India's leading beauty and lifestyle company, celebrates 14 years of redefining beauty in India, it is turning its focus to what comes after the last drop, the empty bottle, the finished jar, and the packaging we often overlook.

This Earth Day,Nykaa introduces'Recycle and Rewards', a programme designed to bring responsibility into the heart of everyday beauty, and move meaningfully towards a more conscious beauty economy. Launching across14 select stores, in line with Nykaa's 14th birthday, the initiative invites customers to return their empty, used beauty packaging and take a small b...