Bengaluru, May 26 -- Advancing its role as a growth catalyst for India's e-lifestyle ecosystem, Myntra has announced the 24th edition of End of Reason Sale (EORS), starting May 29, with early VIP access on May 28. Featuring 6 million+ styles, the event will further strengthen Myntra's role as a growth enabler for India's fashion and lifestyle ecosystem, creating scaled opportunities for emerging brands while bringing trend-first selection, compelling value, and convenience to millions of customers across the country.

EORS continues to boost growth for emerging brands

Among the thousands of global, domestic, and homegrown D2C brands, 15,000 emerging brands, including 5,000 making their EORS debut, will leverage the platform's technology,...