Mumbai, Nov. 9 -- Mankind's PetStar, a pet food brand, has rolled out its 'Picture 10 Lakh* Ki' campaign to engage pet parents through a digital-led initiative that connects online participation with offline pet retail stores. The campaign features PetStar Alpha products and encourages consumers to visit participating pet stores and participate in the contest.
The campaign adopts an online-to-offline approach, using digital platforms to direct consumers towards offline retail stores. Through this initiative, PetStar aims to support the pet store ecosystem by encouraging store visits and creating greater engagement between pet brands, retailers and pet parents.
As part of the campaign, pet parents are invited to visit a participating pet s...