New Delhi, Nov. 12 -- PlayBlue, a new multi-brand sports retailer, today announced Indian cricketer KL Rahul as an investor and brand ambassador, marking a significant milestone ahead of the store & app launch on November 14, 2026. The partnership marks a significant step in PlayBlue's ambition to build an integrated sports retail ecosystem, bringing together leading brands, specialised sporting equipment and experiential retail for India's growing community of athletes and sports enthusiasts.
As an investor, Rahul becomes a stakeholder in PlayBlue's growth journey, while his role as brand ambassador will see him represent the brand across campaigns and consumer-facing initiatives.
Riding on the wave of strong investor sentiment, PlayBlue...