INDIA, Nov. 11 -- 11-November-2026
Zepto reported that festive hamper orders on its platform were three times the previous Diwali's level, according to The Economic Times on 9 November. That is a company-reported result for one platform, not a measure of the whole retail market. It nevertheless raises a question for food makers, packagers and regional brands asked to scale quickly for a short selling window.
The Retail Times asks: Who pays when a sales forecast changes after a small manufacturer has bought ingredients, printed special packaging and hired extra labour? Who bears the cost of markdowns and unsold inventory? And if a food item has a quality complaint, can the platform and maker trace it to the right batch?
The Retail Times r...