New Delhi, July 3 -- CUNIN, a culture-led lifestyle brand, has raised USD 450,000 in a pre-seed funding round led by ALL IN Capital and Huddle Ventures. Built as an answer to the next global consumer brand from India, the fresh capital will be used to accelerate product development, strengthen the team, invest in brand building and expand offline, beginning with the company's debut category of Fragrance and Carryable Perfume Accessories.

Founded with the belief that the next generation of consumer brands will be built through culture as much as commerce, CUNIN is entering India's rapidly growing fragrance market with a differentiated approach. Rather than positioning itself as another perfume offering, the company aims to build a global ...