New Delhi, June 9 -- On World Anti-Counterfeiting Day, the Authentication Solution Providers' Association (ASPA) called for greater adoption of authentication and traceability solutions to combat the growing threat of counterfeit products and strengthen consumer trust across industries.

For nearly three decades, ASPA has worked to create awareness about the risks posed by counterfeiting while advocating the use of advanced authentication and traceability technologies to protect consumers, brands, and supply chains. Today, ASPA's member companies collectively safeguard thousands of brands globally through physical, digital, and phygital solutions designed to verify product authenticity and enhance supply chain visibility.

Counterfeit pro...