INDIA, Nov. 4 -- 04-November-2026
India's amended e-commerce rules, announced in September and scheduled to take effect on 1 January 2027, address this directly. For announced price reductions, the government specifies disclosure of the reduced price and the prior price, defined as the lowest price offered during the preceding 30 days. The amendments also address sponsored listings, misleading search manipulation and annual dark-pattern self-audits. Press Information Bureau
Retailers and platforms should use the remaining preparation period to examine how customers actually experience a purchase.
Does the final bill resemble the price that first attracted the shopper? Can customers distinguish a sponsored placement from an ordinary searc...