New Delhi, Oct. 8 -- Non-hotel brands now account for 61% of India's branded residences market, giving the country a markedly different market profile to the both the rest of Asia-Pacific and the world, according to The Brand Standard, the inaugural Annual Report from Global Branded Residences (GBR), the world's leading specialist branded residences advisory firm.
India has 61 branded residential schemes, comprising 24 completed developments and 37 in the pipeline, making it the third largest market in Asia-Pacific behind Thailand and Vietnam. Unlike the wider region, however, where hotel brands continue to dominate, 61% of India's schemes carry non-hotel brands, against 22% across Asia-Pacific and 24% globally.
Globally, 76% of the marke...