Jammu, April 21 -- Stakeholders report gradual rise in footfall; hoteliers, pony operators and traders pin hopes on a strong summer after last year's devastating losses

Pahalgam, Apr 21: A year after the tragic terror attack in the Baisaran meadows of Pahalgam that shook Kashmir's tourism industry to its core, signs of revival are slowly emerging across the Valley, bringing a sense of cautious optimism among those whose livelihoods depend on the sector.

On April 22, 2025, at least 26 persons, mostly tourists were killed in a brutal attack that led to an abrupt decline in tourist arrivals, leaving hotels empty, businesses shut, and thousands grappling with severe financial distress.

The incident dealt a heavy blow not only economic...