Srinagar, July 28 -- Terming Jammu and Kashmir as heaven on earth, Lieutenant Governor Manoj Sinha on Monday said that ethical tourism must be the guiding principle for the future of Union Territory.
Addressing the "Ethical Tourism Conclave" organized by the Tourist Trade Interest Guild, J&K, underscoring the imperative of developing a tourism model that is responsible, sustainable, and inclusive, LG Sinha in his keynote address according to the news agency-Kashmir News Observer (KNO), said, "Jammu Kashmir has historically been regarded as heaven on earth for the unique harmony between nature and culture. Tourism in the region must be seen as a celebration of this heritage, and ethical tourism must be the guiding principle for its future."...