Nigeria, Sept. 8 -- WhatsApp is putting the spotlight on Nigerian entrepreneurs with a new campaign that highlights how small business owners use digital tools to attract customers and drive growth.

The three-week campaign, Power Your Hustle With WhatsApp Business, is a journey that tracks entrepreneurs in Lagos, Ibadan and Abuja through their work, discussing challenges of running their businesses and how technology has been incorporated into their daily operations.

The News Chronicle reports that the campaign features Edibles by Lera Ipapanu in Lagos, FHR Spices in Ibadan and Twinny's Kitchen in Abuja, three businesses operating across snacks, natural food products and processed African foods.

The founders rely on WhatsApp Business ...