Nigeria, Aug. 28 -- The new pricing policy was disclosed in a WhatsApp Business Platform pricing update released in July 2026.

The charges will apply to businesses using the official WhatsApp Business Platform, formerly known as the WhatsApp Business API, to manage customer interactions at scale.

However, ordinary WhatsApp users and most small businesses using the standard WhatsApp Business app on their phones will not be affected.

Under the existing system, when a customer messages a business, a 24-hour customer service window opens. During this period, businesses can respond with free-form service messages and certain utility messages without paying Meta.

That arrangement will change from October 1, when Meta begins charging busine...