Nigeria, July 4 -- Nigerian filmmaker and content creator Eniola Olanrewaju, popularly known as Korty EO, has been revealed as the new face of Adidas in Nigeria.

Images from the campaign, shot by photographer Thompson Ekong, began circulating widely on social media on Saturday, July 4, 2026, with Korty featured as the face of the Adidas Superstar line.

The deal comes just weeks after Korty interviewed billionaire businessman Tony Elumelu, Chairman of Heirs Holdings, for her YouTube series Flow with Korty.

In that conversation, published on June 21, Tony Elumelu credited luck as a major factor in his success, telling Korty: "At times, you don't get successful because you are the best in class or because you are the fittest or most ener...