How Propaganda Works
Nigeria, Oct. 25 -- There are two kinds of people this weekend. The first camp had their minds fixed on Kaduna already convinced that President Tinubu would be stoned, booed, and left staring at empty seats. They were hunting for failure.
The second camp were expecting the opposite headline: "Kaduna shut down for Tinubu," a mammoth crowd, loyalty confirmed. They too were hunting, but for validation.
The tragedy is this: even if 90% of the APC presidential campaign flag-off in Kaduna was positive yesterday, some will circulate only the 10% negative clip to prove their prophecy.
A single booing video, looped and re-forwarded, becomes the whole truth.
This is not accidental. Leon Festinger's theory of cognitive dissonance explains it. P...
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