Bangladesh, June 20 -- Nagad, the country's leading mobile financial service provider, has launched a month-long 'World Cup Activation' program to enhance engagement with the youth and football enthusiasts during the ongoing Football World Cup.

The carnival began recently through festive events held at Dhaka University and Dhaka College.

The spontaneous participation of students at both venues was highly remarkable, according to a media release.

During the World Cup, this campaign will be carried out across 27 districts using Nagad-branded caravans at various educational institutions, public gathering spots, and key venues.

Featuring the participation of national football team players and popular sports influencers, the activation wil...