Bangladesh, Oct. 19 -- The National Editors Council (NEC) has rejected the government's latest increase in advertisement rates for newspapers as inadequate, warning that the proposed revision would fail to address rising publishing costs and could threaten the newspaper industry's survival.

The council has demanded a 100 per cent increase in government advertisement rates, instead of the 22-25 per cent rise announced by the Ministry of Information and Broadcasting, and called for the rates to reflect the industry's current operating expenses.

In a joint statement issued on Sunday, NEC President Shafik Rehman, editor of Jaijaydin, and General Secretary Mahmudur Rahman, editor of Amar Desh, described the revised rates as unacceptable and ur...