Srinagar, June 9 -- Srinagar- India Yamaha Motor (IYM) on Monday inaugurated two new Blue Square dealerships in Srinagar, expanding its retail network in Jammu and Kashmir.

The new dealerships - The Destination at ASHCO Arcade, Batamaloo, and Speed Wings at Gulshan Nagar, Nowgam - have been set up as part of the company's strategy to strengthen its presence in the region and enhance customer access to its products and services.

With the addition of the two outlets, Yamaha now operates eight Blue Square showrooms and 19 customer touchpoints across Jammu and Kashmir, the company said in a statement.

The company said the new dealerships are aimed at catering to the growing demand for Yamaha motorcycles and scooters in Srinagar and nearby ...