Srinagar, May 14 -- A wedding celebration from the remote nomadic belts of Kashmir has gone viral across social media, triggering mixed reactions from netizens.
In the video, a bridegroom is seen being showered with excessive snow spray as people around him laugh and record videos.
While some call it harmless fun and tradition, others believe the groom's visible discomfort reflects a disturbing trend where public humiliation is normalized in the name of celebration and viral entertainment.
From changing wedding culture to the growing influence of social media trends, this report explores why the video has sparked a larger debate across Kashmir.
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