Srinagar, July 9 -- Srinagar- Chief Minister Omar Abdullah on Thursday said tourist flow to Jammu and Kashmir may need to be regulated in the future to protect popular destinations from mounting pressure and ensure visitors are not subjected to overcrowding, traffic jams and inadequate facilities.

While welcoming the surge in tourist arrivals, Omar said Jammu and Kashmir needed to rethink its tourism strategy and move away from merely chasing higher visitor numbers towards a value-based and sustainable model.

"We have to decide whether we wish to earn by charging one hundred tourists one rupee each or by creating an experience where one tourist is willing to pay one hundred rupees. The answer to that question must shape all our future t...