Srinagar, May 22 -- A video shared by a visitor has sparked a debate over growing neglect and deteriorating conditions at popular tourist sites in Kashmir.

The clip shows the gondola base at Gulmarg, where long queues stretched along a worn meadow path. Her message to future travellers was simple and clear: look closely before choosing where to go.

That one clip has held a mirror to a place that often shines brightest in brochures.

Gulmarg stands as one of Kashmir's most visited destinations. Snow, pine trees, and mountain views form a picture that draws people in large numbers. Once visitors arrive, the experience depends on how well the place handles the weight of that attention.

A destination is never only about what the eye sees. ...