Srinagar, July 27 -- Srinagar- Lieutenant Governor Manoj Sinha on Sunday called for a responsible, sustainable and inclusive tourism model for Jammu and Kashmir, saying the sector's true success lies not in record tourist arrivals alone but in ensuring prosperity reaches every household.

Addressing the "Ethical Tourism Conclave" organised by the Tourist Trade Interest Guild, J&K, the Lieutenant Governor said tourism in the Union Territory must be viewed as a responsibility towards nature, culture and society.

Congratulating the organisers, Sinha said the conclave's theme, "Responsible Today, Sustainable Tomorrow, Beneficial for All", reflected the collective responsibility to preserve Jammu and Kashmir's natural and cultural heritage fo...