India, Oct. 12 -- The Jammu and Kashmir Food and Drugs Administration (FDA) has cautioned food business operators against the misleading use of terms such as "natural", "pure", "fresh" and "authentic" on product labels, packaging and advertisements, warning that violations could attract penalties of up to Rs 10 lakh.

In an advisory issued by the Drugs and Food Control Organization, J&K, the Commissioner, Food and Drugs Administration, has directed manufacturers, importers, marketers, distributors and advertisers to strictly comply with the Food Safety and Standards (Advertising and Claims) Regulations, 2018.

The advisory states that all claims made on food labels, packaging, advertisements, websites, social media platforms and other pro...