Srinagar, July 27 -- India's gold loan industry has undergone a significant transformation over the last decade. What was once viewed primarily as a short-term financing product has evolved into a broader customer engagement platform. Financial institutions are increasingly recognizing that borrowers seeking liquidity against pledged jewellery may also have needs extending beyond a single transaction. As a result, cross-selling strategies are gradually becoming an important aspect of business models within the gold backed lending ecosystem.

This shift reflects changing market realities. Competition has intensified, customer acquisition costs have risen, and lenders are seeking ways to deepen relationships with existing borrowers. Cross-s...