Srinagar, June 14 -- Srinagar- The Food Safety and Standards Authority of India (FSSAI) has issued notices to several food companies for allegedly using misleading brand names, trade names and product claims that could deceive consumers, as part of a wider crackdown on violations of food labelling norms.

The food regulator said the companies were found to be in violation of provisions of the Food Safety and Standards Act, 2006, and directed them to strictly comply with labelling and display regulations.

In a post on X, FSSAI said the food business operators (FBOs) had been instructed to follow established labelling norms to prevent consumer deception.

Among the brands served notices are Healthy Master, Neuherbs True Vitamin, Plant B, T...