Srinagar, Nov. 2 -- Kashmir Valley has always attracted tourists from all over, but the autumn months are considered a 'lean period'. While footfalls remained high during the summer months, the challenge is to transform tourism into a sustainable, year-round economy. The B2B Networking Evening organised as part of IITM Mumbai provided Jammu and Kashmir Tourism an opportunity to engage directly with travel trade professionals, tourism operators and potential business partners. The presentations by the J&K team highlighted the Union Territory's established attractions as well as emerging destinations. Such interactions are important because tourism promotion today requires more than attractive publicity material. It demands sustained engage...