SRINAGAR, Nov. 2 -- Jammu & Kashmir Tourism has added another significant milestone to its achievements by securing the Best Tourist Destination Award at ITM Goa-2026, reaffirming the Union Territory's growing prominence as a preferred tourism destination.

The award was received by Rashid Raina, Deputy Director Tourism Publicity, Kashmir, and Pankaj Sasan, Deputy Director Tourism Publicity, Jammu, on behalf of Jammu & Kashmir Tourism.

The J&K Tourism Pavilion witnessed encouraging footfall and generated considerable interest among members of Goa's travel trade fraternity, with numerous enquiries about the Union Territory's diverse tourism offerings. The visiting officers actively engaged with travel professionals, addressed their querie...