Srinagar, Nov. 4 -- Come Diwali, Kashmir's dry fruits, saffron and traditional handicraft dealers are targeting the corporate gifting segment to boost sales in the festive season.

Walnuts, almonds, saffron and kahwa are finding their way into customised gift hampers, often packaged alongside traditional Kashmiri products such as papier-mache artefacts, pashmina items and locally sourced honey. Suppliers are positioning these combinations as premium alternatives to conventional sweets and standard corporate gift boxes.

The trend is creating an opportunity for local traders, artisans and small businesses to reach customers beyond the Valley, with several sellers offering bulk orders, customised packaging and deliveries to multiple locatio...