New Delhi, Sept. 15 -- For more than a decade, Philips has been at the forefront of building the airfryer category in India. As the inventor and category creator of the airfryer and the No. 1 airfryer brand in the country, the brand is now focused on taking airfrying to more Indian households, as part of Versuni's larger ambition to transform Indian kitchens and bring an airfryer into every home. This ambition comes to life in Philips' new campaign, 'Airfryer Matlab Philips', featuring celebrated actor and entrepreneur Sushmita Sen as its brand ambassador.

The campaign builds on the strong association Philips has created with consumers over the years. For most Indian households, Philips is the first name that comes to mind when they thin...