Bangladesh, Sept. 10 -- LightCastle Partners, in partnership with Meta, today announced the launch of local payments for Meta advertisers in Bangladesh, enabling businesses to fund their Meta Ads accounts using bKash, the country's leading mobile financial service.

Advertisement Until now, businesses in Bangladesh could pay for advertising on Meta's platforms only with foreign-currency-enabled credit cards. With card penetration in Bangladesh at approximately 3 million cards, this left many businesses, particularly smaller and first-time advertisers, without a practical way to pay, according to a press release.

bKash changes the arithmetic. With more than 82 million registered users, bKash reaches close to half the population of Bangla...