Dhaka, June 27 -- The seventh edition of the TV reality show Ispahani Mirzapore Banglabid was inaugurated on Saturday with the aim of inspiring the younger generation to practise the Bengali language and promote its rich cultural heritage.

With the slogan "Rise Fully in Bengali", the country's leading tea brand, Ispahani Mirzapore, has been organising the competition since 2017 to encourage the use of pure Bengali among young people, organisers said at a press conference in the city.

Students from classes VI to X are eligible to participate in the competition. Those selected through auditions in the country's eight divisional cities and Cumilla will compete in the studio round. The competition, comprising 21 episodes, will be aired on C...