Bangladesh, July 16 -- Eastern Bank PLC (EBL) has entered into a strategic partnership with Aleph Group, the authorised commercial partner of leading global digital platforms, including Google and TikTok, in Bangladesh, to strengthen its digital advertising capabilities.

Advertisement Under the partnership, EBL will leverage Aleph Group's global expertise, innovative technologies and industry best practices to enhance its online outreach, optimise digital campaigns and improve customer engagement across various digital platforms.

An agreement to this effect was signed at EBL's head office in Dhaka on Monday (July 13), by M Khorshed Anowar, deputy managing director and head of Retail and SME Banking at EBL, and Md Ehsanul Hoque, country...