Dhaka, March 13 -- Bangladesh must develop a national product traceability strategy to ensure sustainable production and maintain smooth access to the European Union (EU) market, speakers at a policy discussion said on Thursday.

They warned that failure to prepare for the EU's emerging sustainability regulations could jeopardise a significant portion of the country's export earnings, as global trade standards increasingly demand verifiable environmental and labour compliance.

The call came at the first meeting of the Policy Coordination Unit (PCU) at the Ministry of Commerce, where participants reviewed a study on Bangladesh's readiness to comply with the EU's Ecodesign for Sustainable Products Regulation (ESPR) and discussed the develo...