New Delhi, Dec. 13 -- In the quiet village of Cheruvaranam, Cherthala taluk, a legacy of healing that began over a century ago is now shaping the future of holistic wellness in India.

Born on 27 December 1949, Vijayan Vaidhyan inherited more than a name-he inherited a calling. His grandfather, the revered Kalichikulangara Kandan Vaidhyan, was a traditional physician whose knowledge and compassion became the foundation of the family's lineage.

By 1965, at just 16, young Vijayan had immersed himself in Ayurveda through the strict and sacred Gurukula Sampradayam, where treatment was learned as a science, a discipline, and a spiritual duty.

A Brand Takes Root: The Rise of Vijaya Ayurvedic

After nearly two decades of rigorous training and se...