New Delhi, June 8 -- MINNEAPOLIS - The moment that framed Sunday's reveal at Target Center was not the new logo, or the black statement jerseys with their glowing pine-tree trim. It was the belt buckle. Stitched into every uniform, on all three colorways, is a custom monogram called the "Tree-M." Small enough to miss, deliberate enough to define the whole exercise.

The Minnesota Timberwolves officially unveiled their new logo, uniforms and court designs on Sunday, the first comprehensive rebrand the franchise has undertaken in nine years. The announcement, made in front of media and fans at Target Center, landed in the first full offseason since the team was sold for $1.5 billion last June to a group led by Alex Rodriguez and Marc Lore -...