New Delhi, July 29 -- LOS ANGELES - The image from Monday's world premiere of Ted Lasso's fourth season that will likely outlast the production news was not a cast ensemble shot or a clip from the trailer Apple released Tuesday morning. It was Jason Sudeikis arriving on the carpet with his daughter Daisy and son Otis, the two children he shares with actress Olivia Wilde, stepping into public view together in a way he has rarely permitted since their parents' separation became a tabloid fixture in 2021.

Apple TV+ confirmed the season premieres August 5, with ten weekly episodes releasing through October 7. That schedule places Ted Lasso in direct competition with the early fall broadcast season and several high-profile streaming arrivals,...