New Delhi, June 16 -- Snap has officially entered the consumer augmented reality hardware market with the launch of Specs, a new pair of AI-powered smart glasses priced at $2,195, marking the company's most ambitious attempt yet to move beyond smartphones and reshape how people interact with technology. The announcement was made at the Augmented World Expo (AWE) 2026, where Snap CEO Evan Spiegel presented the device as a wearable computer built for the artificial intelligence era.

The launch represents a defining moment for the Snapchat parent company, which has spent more than a decade developing augmented reality glasses technology and billions of dollars building hardware capable of bringing digital experiences into the physical world...