New Delhi, July 10 -- SAN FRANCISCO - Mark Zuckerberg had not posted on X in three years when Meta launched Muse Spark 1.1 on Thursday. That he broke the streak to promote it tells you something about how seriously Meta is treating this product. Muse Spark 1.1 is an agentic AI coding model, Meta's attempt to compete with Anthropic and OpenAI in a market that has become one of the most contested in the technology industry, and TechCrunch reported Zuckerberg called it "a strong agentic and coding model at a very low price."

Whether that description holds under independent scrutiny is not yet clear. What is clear is that Meta is pricing Muse Spark to win customers rather than margin. Input tokens cost $1.25 per million; output tokens cost $...