Born June 13, June 14 -- and, true to the playbook they have run for nearly two decades, the twins marked the milestone with nothing. No magazine cover. No nostalgic TikTok montage. No Instagram carousel of childhood photos. Just the kind of silence that has become the loudest brand statement in modern celebrity.

the role they alternated between 1987 and 1995. By the time they were teenagers they were running a direct-to-video empire that was, at one point, the highest-grossing brand fronted by anyone under 18. Then, at 19, they walked away.

In 2005 the twins launched The Row, named for Savile Row, the London street synonymous with bespoke tailoring. The brief, according to Ashley, was deceptively narrow: build the perfect plain white T...