LOS ANGELES, July 3 -- Summer television used to mean reruns, golf coverage, and the quiet migration of audiences away from their screens. Then Love Island USA came along. In the week of June 1 through June 7, Peacock's reality dating franchise logged 1.31 billion minutes of viewing across American television screens, the biggest premiere week in the show's history and the number-one spot in all of streaming for that seven-day span, according to Nielsen data analyzed by The Hollywood Reporter.

The figure represents a 69 percent increase over Season 7's premiere week in 2025, when the show drew 772 million minutes. That kind of year-over-year growth on a property this size is rare in a streaming landscape where most shows decline after th...