New Delhi, Nov. 18 -- Drawing confidence from its six-decade legacy of trust, this jewellery group is charting an ambitious course for the future of Indian jewellery.

Jos Alukkas, one of India's most revered jewellery brands, has taken a significant step forward in its major pan-India expansion plan with the simultaneous launch of two new showrooms in Ukkadam, Coimbatore, and Karaikkal, Puducherry. These openings are part of the company's ambitious Rs.5,500 crore investment strategy to open 100 new stores across India over the next seven to eight years, aimed at transforming the 60-year-old brand from a South Indian leader into a dominant national player.

The dual launches serve as a testament to the brand's strategic growth blueprint. A ...